I intended to wait until Oct. 1 to begin this year’s crop of Today in Halloween posts, but I jumped the gun a little when I came across this vintage Marvel comics ad for Halloween costumes at the great Blog of Monster Masks.

I’m guessing this was sometime in the 1970s considering the prices – $3.19 for Spider-Man and Hulk costumes! – and the reference to Marvel writer/editor Marv Wolfman in a joke we could totally see coming.

As someone who perused every page of my favorite comics, this kind of exclamatory ad is so familiar from Marvel back in the day.

And bonus: The costumes are flame retardant for safety!

I hope to post something Halloween-related here every day. And you can check out the past couple of years’ worth of posts by clicking on the Halloween tag.