Category Archives: childhood myths and obsessions

Today in Halloween: Frankenstein fluorescent ad

GTE frankenstein flourescents 1970 ad

I was a big magazine reader when I was a kid. Between the magazines that were delivered to my house, the magazines in the school library and the magazines at the pediatrician’s office, I looked at a lot of magazines.

I can’t swear that this was a Halloween-season ad, but it sure seemed like it: An ad for GTE fluorescent light bulbs that made use of a Universal-style Frankenstein monster.

I remember the ad so vividly. And thanks to the Internet, I can now determine that it appeared in magazines in 1970.

Lookin’ good, Frank.

Today in Halloween: ‘The Halloween Tree’

halloween tree bradbury cover

As a kid and young teen in the early 1970s, I counted among my favorite authors Ray Bradbury.

I loved Harlan Ellison and Robert Heinlein and Isaac Asimov, mind you, but Bradbury had a poetry to his prose that appealed to the young romantic in me. Heinlein was a funky libertarian and Asimov a mind-reeling intellectual and Ellison – Ellison! – was a cranky, spit-in-your-face rebel.

But Bradbury wrote small-town fantasy like no one ever had, and as a small-town kid with a mind and a heart for fantasy, I loved him.

It had been a while, though, since I’d read “The Halloween Tree,” and I was afraid I’d have the same experience I’ve had in going back to other works that I loved when I was young. Let’s just say I still haven’t managed to struggle my way back through “A Wrinkle in Time.”

I knew I had to re-read “The Halloween Tree” this October, though. And I’m relieved to say I still enjoyed its oddball, old-fashioned homage to Halloween.

I will say, though, that the book is incredibly dated. Considering it was published in 1972 – the year that I participated in an anti-Nixon mini-protest outside a school-adjacent polling place on election day – I’m kind of amazed it wasn’t too hokey and cheesy for me even back in the day.

I can’t imagine my son, reading it now, putting up with the earnest “Pipkin is the greatest boy who ever lived” stuff.

For better or worse, kids are more sophisticated today than we were. The boisterous love among 13-year-olds for their buddies, the “oh gosh” dialogue, the thought of boys disappearing into the Halloween darkness with a mysterious man … well, let’s just say all but the most poetic and artistic kid today would roll his eyes and think about all those parental warnings of “stranger danger.”

Which is too bad, in a way. But I think we’re safer in a savvier world.

But in Bradbury’s world, in a small Illinois town, a pack of eight 13-year-old boys costumed as archetypes like skeletons and witches and mummies goes out to trick-or-treat on Halloween night, worried about the whereabouts of their friend, Pipkin, and whether he will join them for trick-or-treating.

Before long, they discover the house with the Halloween tree – a towering growth with hundreds or even thousands of carved and lit jack-o-lanterns hanging on its branches – and the occupant of the house, Mr. Moundshroud, who takes them on a time-traveling adventure to not only find Pipkin but the origin of Halloween. It’s a journey that takes them from ancient Egypt to Europe to home in time for the midnight (!) finish to trick-or-treating.

I remember loving “The Halloween Tree” when I was a kid and still have my original copy, in much better condition than the one at the top of this entry. It was not my favorite Bradbury, however, which might just be “Something Wicked This Way Comes.”

halloween tree bradbury mugnaini

If you’ve never read “The Halloween Tree,” you should, even if your tolerance for brave and poetic boys is low. Bradbury’s imagery is beautiful, and there’s another kind of great imagery, too: The drawings of artist Joe Mugnaini.

halloween tree house mugnaini

I used to love to draw, pencil or pen-and-ink drawings, and I can’t image the artistic talent and work that went into Mugnaini’s work. It’s simply beautiful.

mugnaini halloween tree

And a great accompaniment to Bradbury’s story.

Today in Halloween: Do-It-Yourself beard

hallow beard cap

It took me a while to figure out what I liked about this Halloween mask.

Then I realized it:

It was a Halloween character that I could have – and did – duplicate even without a mask when I was a kid.

How?

watercolor paints

I used my tin of watercolor paints to paint a stubbly beard on my face.

Kids, I don’t recommend you try this at home, although the watercolors washed off with a little soap and effort and made for a pretty effective “stubbly” beard.

Today in Halloween: Forrest J Ackerman

Forrest_J_Ackerman_at_the_Ackermansion

What would Halloween be without monsters? And what would monsters be without Forrest J Ackerman?

Some of you might not recognize the name, but Ackerman – known as Forry to fans and friends – was the editor of Famous Monsters of Filmland magazine from its founding in 1958 until publication ceased – at least under Ackerman, and at least for a while – in 1983.

Ackerman’s publication came at a fortuitous time for his fortunes and for monster movie fans in general. Famous Monsters coincided with the airing of the “Shock Theater” package of old monster movies – including classic Universal monster films from the 1930s and 1940s – on TV.

During the 1960s in particular, monsters were a booming business, spawning model kits, movies, TV shows like “The Munsters” and magazines like FM and its many imitators.

Ackerman, who died in December 2008, was a corny, pun-making treasure trove of movie and science fiction literary history and he brought it all to the magazine.

forrest_ackerman

I met him only once, during a trip to California in the 1980s. My friends and I got to go through his house, dubbed the Ackermansion, which was filled with many thousands of movie props, posters, books and magazines. I still can’t believe Forry let virtual strangers wander around through his museum.

Besides the overwhelming number of books and posters, the house had priceless movie props. I got to see the spaceships from “Earth vs. the Flying Saucers” and metal armatures for stop motion models from the original King Kong.

I don’t know that Forry ever made Halloween a big deal – every day was Halloween for Forry and Famous Monsters – but he sure contributed to the delight and love and knowledge that many, many fans had for the spooky trappings of the holiday.

Today in Halloween: Collegeville costumes sign

CollegevilleHalloweenCostumeSign

During the month of October, you’ll find a few references to Collegeville and Ben Cooper Halloween costumes in this blog and many other spots on the Internet.

As much as I enjoy the wide array of Halloween costumes and decorations and makeup and … well, stuff in general that’s available today, none of it has the charm and nostalgia that most of us of a certain age feel for the two top Halloween costume makers for a half-century, Ben Cooper and Collegeville.

Here’s a sign, not unlike you’d find in a Woolworth or W.T. Grant or some other store, advertising Collegeville Halloween costumes.

Collegeville, operating out of Collegeville, PA, was maybe the lower-rent of the two companies. Ben Cooper costumes were officially licensed and featured characters from “Star Wars” and comics and TV shows.

Collegeville costumes were a little cheaper – still the standard rubber mask with a string, but a little more generic – but just as dear to our hearts.

Halloween wouldn’t have been the same without finding this sign at your neighborhood store, letting you know that the promise of finding the perfect costume for trick-or-treating was just down the aisle.

Today in Halloween: Cute lil Darth Vader

ben cooper darth vader

Who’s a cute Little Darth Vader? Who is? You are!

If you were the appropriate age to wear Ben Cooper Halloween costumes in 1980, and if you were a “Star Wars” fan, chances are good you wore this Darth Vader costume, offered by the company that year.

“The Empire Strikes Back” had come out that summer and Ben Cooper, the maker of half the nation’s Halloween costumes, had Darth Vader, just in time for you to tell the younger kid down the street who was dressed up like Luke Skywalker that you were his father.

Of course, the whole thing didn’t go off without a hitch.

hallow ben cooper darth vadar misspelling

Check out the spelling of Vader in the Cooper catalogue, here courtesy of plaidstallions.com.

Oh well. Not like it was the most popular movie series in history or anything.

Today in Halloween: Captain America goggles

hallow cap goggles

I think I might have to break down and get these.

Readers of this blog might know that Captain America is, in some ways, my favorite superhero.

avengers 4

My earliest comic-book experiences revolved around a copy of Avengers 4, the milestone silver age comic in which Cap returns from the dead, given to me by a neighbor.

Cap’s costume in the big-screen movies often includes some kind of cowl/mask but often features just helmet and goggles.

You can get Iron Man or Spider-Man versions of these goggles, but really, they only make absolute sense for Cap to wear.

Or Halloween-night versions of Cap.

If I could only find a set big enough for my big Roysdon-sized noggin.

Today in Halloween: Marvel Madness

hallow marvel costumes ad

I intended to wait until Oct. 1 to begin this year’s crop of Today in Halloween posts, but I jumped the gun a little when I came across this vintage Marvel comics ad for Halloween costumes at the great Blog of Monster Masks.

I’m guessing this was sometime in the 1970s considering the prices – $3.19 for Spider-Man and Hulk costumes! – and the reference to Marvel writer/editor Marv Wolfman in a joke we could totally see coming.

As someone who perused every page of my favorite comics, this kind of exclamatory ad is so familiar from Marvel back in the day.

And bonus: The costumes are flame retardant for safety!

I hope to post something Halloween-related here every day. And you can check out the past couple of years’ worth of posts by clicking on the Halloween tag.

Classic comics: ‘They’ll Do It Every Time’

theylldoit

When I began reading newspapers in the 1960s, I was an exhaustive reader of newspapers. I was always the type of kid – and still am now, as an adult – who usually checked out every page of a book, every second of the credits of a TV show or movie and, yes, every story and ad and illustration in the newspaper.

It goes without saying that I studied newspaper comic books closely and was puzzled and fascinated by “They’ll Do It Every Time.”

Unlike “Peanuts” and strips from the time that felt contemporary, “They’ll Do It Every Time” felt like a holdover from an earlier day. And it was.

hatlo_1945

“They’ll Do It Every Time” was created in 1929 (!) by cartoonist Jimmy Hatlo, who first drew his complex, gag-filled strips first for William Randolph Hearst’s San Francisco papers. But by the time I was seeing the panel (rather than multi-panel strips) it appeared in more than 600 papers.

Stop and think about that for a moment.

I’m a lifelong lover of newspapers, and it’s where I have made my living. But while the influence of newspapers has moved from print to online in recent years and the heyday of newspaper comic strips ended with “Calvin and Hobbes” and “The Far Side,” it’s impossible to overstate the impact of a daily comic strip in the 1940s, 1950s, 1960s and 1970s.

Everybody, every member of the family, read the newspaper, or at least part of it.  And nearly every member of the family read the comics.

Hatlo’s comic entertained and puzzled me. With its sarcastic assessment of the foibles of mankind, the strip was, as the comic strip history website Hogan’s Alley noted, an early practitioner of observational humor.

hatlo tip of the hat

My favorite element of the strip was the Hatlo “Tip of the Hat” to a reader each time. Hatlo accepted ideas for strips, refined and expanded on them, and then thanked and credited the reader who gave him the idea.

It was unlike anything else in comics before or since and I thought it was fascinating.

Hatlo continued the strip until he died in 1963, so it’s likely the strips I saw were reruns or some done by his successors, Al Scaduto and Bob Dunn. Amazingly, the comic ran until February 2008.