Category Archives: movie ads

‘Oz the Great and Powerful’ trailer fascinates

I’ve watched the trailer for “Oz the Great and Powerful” a few times now and I’ll probably watch it again tonight. The preview for Sam Raimi’s return to Oz – with the backstory of the Wizard from Kansas and those sisters who become witches – is loaded with beautiful shots and glimpses of the movie.

Part of what’s fascinating is how the trailer for the film, starring James Franco, Mila Kunis, Rachel Weisz and Michelle Williams, exploits the visual iconography of the “Wizard of Oz” story.

Want proof? Check this out:

What about that image doesn’t remind you of Margaret Hamilton’s appearance as the Wicked Witch of the West?

Author L. Frank Baum’s “Oz” stories were all over the place not only in terms of the geography of Oz but also the stories and characters.

But the trailer, at least, sticks mostly to territory familiar to lovers of the 1939 Judy Garland movie as well as “Wicked,” the book and play that explores the lives of the witches before they were witches.

Random thoughts about the trailer:

I like the switch from small, black-and-white screen to widescreen, CGI-filled color. I’m guessing the movie follows the format of the 1939 film in that respect, but if not, at least the trailer creates a connection to the classic film by doing so.

The movie looks to be exploring the iconography of the books. The fragile little doll in the movie appears to be a resident of The Dainty China Country, from the first book.

There’s also plenty of familiar characters and imagery, including a healthy dose of Munchkins.

Is the flying monkey who accompanies the wizard comic relief? If so, that will contradict the nightmares of a few generations of little kids.

Who’s the wicked witch? I guess we’re to assume it’s one or both of the dark-haired sisters played by Kunis and Weisz. Or is it a character we don’t see until her appearance in that swirling red cloud?

We’ll know the answers to all our questions in March.

 

Better days: Muncie’s Ski-Hi Drive-In

From the early 1950s — one source says 1952 — until just the past few years, the Ski-Hi Drive-In just north of Muncie, Indiana, entertained a couple of generations of moviegoers.

Beginning in the 1980s, drive-in movie theaters — which had always provided an alternative for moviegoers looking for exploitation movies, the offbeat and the inexpensive — faced a threat that couldn’t have been imagined just a few years earlier: Home video.

Movie fans could watch the odd Roger Corman movie from the comfort of their home. Within a few years, drive-in theaters were being razed, their real estate developed for some other use, or — even worse, in some ways — they were abandoned to fall to pieces.

The Muncie Drive-In was lost a number of years ago. All that remains now is the barely recognizable sign, now advertising another business, on Ind. 32 on the city’s west side.

The Ski-Hi Drive-In, at Ind. 3 and Ind. 28 north of the city, is still recognizable for what it was. The photos on this blog were taken by me this Memorial Day weekend.

Unfortunately, while the Ski-Hi is recognizable, it’s a shell of its former self. The screen tower has gaping holes. The area where cars and speaker poles once dotted the landscape is covered with high weeds. I can’t say what shape the concession stand is in; I didn’t venture into the property.

Various revitalization attempts have been mounted over the years and I’ve heard another is underway. With any luck, this one will succeed.

‘The Dark Knight Rises’ poster a grim one

The geek universe was vibrating today with the release of the new teaser poster for “The Dark Knight Rises,” next summer’s finale for director Christopher Nolan’s Batman trilogy.

The poster is admittedly pretty vibe-worthy, even in the realm of comic book movie hype, because of what it implies.

For those who aren’t devotees of “Batman” in either comic or movie form, Nolan’s movies — starring Christian Bale as a growly, serious Batman — have taken the box office by storm. The last one, featuring Heath Ledger as a truly repulsive, homicidal Joker, made a bazillion dollars and earned credibility with critics.

The third movie — both Nolan and Bale say it will be their last — carries with it a lot of expectation, in part because of the quality of the first two movies and in part because when word got out that actor Tom Hardy was playing Batman villain Bane, comics fans knew what might happen.

Bane appeared, as a big goofy strong guy, in an earlier “Batman” movie. But the Bane from the comic books is a real dangerous character, so much so that he did what none of the hero’s other foes have been able to do: He defeated Batman. Bane, smart as he is strong, engineered a series of challenges meant to sap Batman’s strength, then he literally broke Batman’s back. The injury put Batman out of commission for months while other heroes filled in.

Here’s what happened:

The poster released today implies that something equally bad is going to happen to Batman. To say the least.

As an illustration, it’s not that much of a departure from the hyped-up, apocalyptic drawings of many comic books. How many times have comic books teased us that it was all over for our hero? Heck, Superman has even been killed.

But considering that Nolan intends to make the new movie his final word on Batman, and that neither he nor Bale reportedly want their interpretation to be carried over into a “Justice League” movie … who’s to say that Nolan doesn’t intend to take the ultimate step with the character? What if, when the “Batman” franchise is rebooted in the future — and Warner Bros. has already announced that will happen — we see an entirely different Batman?

That might also explain the “rises” part of the title. The poster released today sure doesn’t imply Batman is going to be doing any rising anytime soon. Maybe a new Batman will be rising from the ashes of the old?

Barring any Internet spoilers, we’ll know next summer.

Planet of the movie ads

I’m gonna confess to a particular kind of geekiness here. As a pre-teen and young teen, I was a huge fan of monster and science fiction movies and TV shows. (That’s not the geekiness I’m confessing to. In a world where superhero movies dominate the cinema landscape, we’re living in a post-geek world. Anyway.)

As part of my geekiness, I kept scrapbooks of pictures, newspaper and TV Guide ads and other bits o’ stuff. Most of the contents could be had for the price of  a newspaper. Unfortunately I also cut up issues of Famous Monsters of Filmland magazine for pictures to add to my scrapbooks, only to have to pay to replace them years later. Those beloved monster mags are a subject for another entry, however.

The less traumatic elements of my scrapbooks were the movie ads. I used to cut them out of the Muncie newspapers, of course, and would on occasion buy copies of papers from Indianapolis and beyond for their ads.

I’ve lost track of many of those clippings and scrapbooks somehow, but I dug up a few the other day and thought I would share them — and their nostalgia quotient — with you.

Forgive the quality of the pictures. I don’t have a scanner, so they’re snapped with my iPhone. But you get the idea.

Above you’ll find an ad for a Muncie Drive-In dusk-to-dawn screening of the original Planet of the Apes movie series. This screening took place sometime after May 1973 when “Battle for the Planet of the Apes,” the last entry in the series, had been released.

My most vivid memory of this was that my friend Jim and I were taken to the Kilgore Avenue drive-in by my parents. We had to leave after just a couple of movies, however, after Jim came down with some unknown and highly suspect illness. Since I was the oldest and we were like brothers, I held it against him for decades after.

Of courses, Apes movies weren’t the only feature at Muncie drive-ins or indoor theaters.

Here’s a Muncie Drive-In ad for a trio of grisly horror movies toplined by “Raw Meat,” a 1973 film. I’m not sure I went to see these. Two of the three were R-rated and I would have been 13 at the time.

Muncie’s Ski-Hi Drive-In Theater is represented by this ad for a five-movie “spook-a-thon.” The ad notes that coffee and doughnuts were served during the final feature and a “vampire woman” — in her coffin — could be found in the drive-in’s lobby.

That kind of goofy “extra” was one of my favorite things about going to cheap and cheesy exploitation pics like these. I remember going to a drive-in screening of “The Incredibly Strange Creatures Who Stopped Living and Became Mixed-Up Zombies” in which ACTUAL MONSTERS — teenagers hired by the theater’s manager no doubt — roamed the aisles. Since the movie was originally released in 1964, I must have seen it at a re-release.

A year later, the same director, Ray Dennis Steckler, made “The Lemon Grove Kids Meet the Monsters,” a horror movie spoof. As you can see from this ad, Muncie’s Rivoli theater screened this classic. I was there.

“Girls bring your boyfriend! Learn if he’s man or mouse!” the ads taunt. Considering the movie was rated G, I’m guessing nobody’s boyfriend died of fright.

The Rivoli — the subject of a blog entry still to come — was the scene of a lot of fun screenings over the years. Here’s an ad for “The Green Slime,” a 1968 Japanese monster movie released in the states. As you can see, this is a silly “teaser” ad for the movie but the fact that it’s personalized — “The Green Slime” Covers Muncie — makes it that much sweeter.

I miss movie ads in newspapers. Not just because of the convenience of picking up the paper and checking out showtimes, but because movie ads like these were little works of marketing art. In these days of “sophisticated” marketing, we won’t see their like again.