My first reaction when I saw this weekend’s “Man of Steel” trailer for Zack Snyder’s revisiting of the Superman franchise was that it didn’t look like a trailer for a “Superman” film.
What is this, Zack Snyder and Chris Nolan’s big-screen version of “The Deadliest Catch?”
If you haven’t seen the trailer, the preview is filled with shots of foggy landscapes, a kid running around in the yard outside his house and a bearded guy hitchhiking and working on a fishing boat. (The bearded guy, of course, is Henry Cavill, the star.)
Only at the end, after the “Man of Steel” title, do we get a “Chronicle”-like glimpse of Superman streaking through the sky, breaking the sound barrier.
The trailer raises a lot of questions, most of them about the choices Warner Bros., Nolan and Snyder have made about the movie and how they’re going to market it.
Why, why, why another retelling of the story from the beginning? Are filmmakers unable to resist the mythology of the death of Krypton and Clark’s Smallville years? Haven’t we seen this already, more than enough times?
Are they playing the “Amazing Spider-Man” game? The makers of that recent movie tried hard to convince us there was an untold story to Peter Parker’s parents and his origin. There really wasn’t one. Is the point of this movie (and trailer) to create the impression that the few early scenes in which Clark struggles with the decision about what to do with his powers are as important as what he does later? Isn’t that a dangerous game considering we all KNOW what he does later? Wouldn’t that be like devoting half of a movie to Sherlock Holmes’ dithering about whether to become a detective or a blacksmith?
Who is Clark imitating? When Clark is running around his yard using a red towel for a cape, who is he imitating? Really? In Nolan’s one-superhero world, why would young Clark possibly be wearing a cape before he becomes Superman? And are we supposed to believe that the down-home Kansas Kents would have red bath towels?
Wait, Superman can fly? Really, the build-up in the trailer is to a shot of Superman flying? Is that considered the most impact-full image of Superman they can present? Or a feeble attempt to reassure us that, yes, all that pretty but meandering footage we’ve already shown you is from a Superman movie.
I’ll go see this next May, despite this seriously bungled early marketing attempt and my misgivings, previously noted, about the “edgy” tack they’re apparently taking.
But so far I don’t have a good feeling about “Man of Steel.”







