You think that guy looks insufferable there, wait until a few more weeks pass. You’ll be sick to death of him.

My 1984-set crime novel THAT OCTOBER publishes June 1. It’s available now for pre-order on the usual bookselling sites, although I encourage you to purchase it through the least harmful to society one.

I hope you like the book. The authors who were kind enough to read it and give me some comments that I could blurb seemed to like it, citing the 1980s nostalgia content and the twists and turns of the plot.

Although THAT OCTOBER is self-published, there’s nothing especially straightforward about marketing a book these days. Unless you’re a huge author, you have to flog your book to potential readers. That’s usually done through social media.

There are a lot of authors who innovate in how they market their books. Some include odd tidbits they came across while researching and writing their book, and I’ll probably do some of that. Some authors post recipes true to the time period or story. Others, notably Beau Johnson, make and post creative videos to publicize their work. Beau’s videos are hilarious and effectively promote his books, including LIKE MINDED INDIVIDUALS, which continues Beau’s multi-book storyline of anti-heroes who punish the worst criminals on Earth.

Since social media is important to promoting our books, it’s especially tricky to do so in a manner that doesn’t promote some of the worst humans around, including the owners of the former twitter and Facebook and related platforms.

I don’t spend a lot of time on the former twitter anymore, mostly just to check on friends who still post there as opposed to a slightly more “clean hands” site like BlueSky. For the past week, I’ve tried to observe a week-long boycott of Facebook-related platforms, breaking that only to note a rare earthquake in East Tennessee and a Mother’s Day post about my mom, who left us nearly 20 years ago.

But I’ll continue to post on my author page on Facebook to publicize my writing. It’s not a decision I’m entirely comfortable with, but Facebook is still a place where people go, and authors are expected to have a social media presence there.

Anyway, god go with you in the next few weeks (months? years?) as you see me posting here and on social media to promote THAT OCTOBER. I hope you tolerate me and I hope you like the book.