Tag Archives: paperback books

I come here not to bury the mass market paperback, but to praise it

This is sad news. Not nearly as sad or despairing as much of what we see in the news in recent years, but sad nonetheless.

The mass market paperback is dead.

This might not surprise some of you who react, “Yeah, I know, I haven’t seen one in a bookstore in a while,” or “What is a mass market paperback?” For those young enough that they don”t remember the mass market paperback, I’m fearful you’re reading this past your bedtime.

Publishers Weekly likely broke the news to most of us who remember mass market paperbacks – I’m going to refer to them as just paperbacks pretty soon now, for expediency’s sake – in a December article that noted that the ReaderLink company said it would no longer distribute mass market paperbacks. The format’s share of the market had dropped dramatically over the past couple of decades as larger-format paperbacks, sometimes referred to as trade paperbacks, and ebooks had usurped the market that had been dominated for many decades by mass market paperbacks.

Paperbacks had been the format of choice for much of the 20th century. They were less expensive than hardbacks but more cheaply made and thus less durable. But they had an ease of use, a convenience and an aura that were hugely appealing to most of us who were buying books in the last few decades of the past century. In 1966, the Beatles released a single, “Paperback Writer,” that ironically but lovingly paid tribute to the format. You didn’t hear the Beatles singing about their desire to be a hardcover writer, did you? No you did not.

As many know, paperbacks – measuring about 4 inches by 7 inches, just the size to fit in a pocket so you could always have a book at hand – were introduced before mid-century but might have become the hottest book trend ever in the 1940s and 1950s, continuing that hot streak into the 1960s and 1970s.

Paperbacks went to our workplaces, where they were handy to read on our lunch hour. They went on our commutes, where they occupied many a train and bus rider. They went to school and war in backpacks and pockets. They went everywhere, in part because of their convenient size and in part because they were so incredibly inexpensive to buy. I just looked at one of my oldest and most rare paperbacks this morning, a copy of Harlan Elliison’s “Rockabilly” from 1961. The cover price was 35 cents.

The vast majority of paperbacks I bought in the late 1960s and 1970s were priced at 65 cents, 75 cents, 95 cents. Paperbacks I bought into the 1990s were still only a few dollars, inexpensive compared to hardcovers and large-format trade paperbacks that, in my buying experience, were confined to scholarly or pop-culture works about movies, TV shows and comic books. At least that’s what still fills my bookshelves. I recently noted my copy of “The Marx Brothers at the Movies,” a 1975 Berkley trade paperback of a 1968 hardcover original, cost me just $3.95.

I have hundreds of books. Some are of recent vintage but the majority date from the 1960s to the 1990s. Among people my age, that’s probably not uncommon. Paperbacks entertained and informed us. Some of my favorites are early Stephen King novels and short story collections, the work of Robert A Heinlein and Ray Bradbury and Dean Koontz.

And I wasn’t alone. Publishers Weekly says 387 million mass market paperbacks were sold in 1979, compared to 82 million hardcovers and 59 million trade paperbacks. The 1975 movie tie-in of Peter Benchley’s “Jaws” sold 11 million copies in its first six months

Publishers Weekly notes that the paperback began losing its share of the market with the growing popularity of trade paperbacks and ebooks, the latter of which boomed in the early 2000s. And of course the shrinking number of bookstores – a trend which has, happily, reversed course – further eroded paperback sales.

Folks who’ve read this site before know I’m a fan of bookstores, especially used bookstores, and they’ll forever be a place to find books in all formats, including the once-beloved paperback, also known as the mass market paperback.

That’s where you’ll find me, looking to recapture a little of a past that’s quickly disappearing.

Playing with book pricing and formats is an interesting experience

Some of you might know that in October I lowered the $9.99 price of my book THAT OCTOBER to $1.06. It was a pricing stunt, of course, and I increased the price to $8.99 today (although as of this writing, it was still $1.06).

Authors and publishers who’ve played around with prices before know there’s some fascination to watching what happens. No surprise that people are motivated to buy when the price is reduced and we saw a nice bump in sales all October long and the first week-plus of November. (The kindle version came out September 1.)

Royalties were down, of course, but we expected that, and that isn’t the primary point anyway, because I wasn’t going to get rich off sales at any price. (Maybe those solid gold editions I plan for the holiday season will take care of that!)

But practically giving the kindle version away caused the book to jump into the top 100,000 titles on kindle for a short period, which was very cool.

Also interesting was a price change I made in the paperback edition, which came out June 1. Most sites, like B&N and Powell’s and Bookshop dot org, have been selling it for the recommended $24. A few have knocked that price down a couple of dollars.

Recently I created a link to buy THAT OCTOBER directly from the printer, Ingram Spark, and at a discounted price of $20 for the paperback. It’s given the paperback a modest boost in sales.

We’ll probably run some other price discounts in the coming months, to get the book and ebook in more hands and to continue this experiment,

Here’s a link to get THAT OCTOBER for $20 from Ingram Spark:

https://shop.ingramspark.com/b/084?params=J7whM7pHUaWJ8Yo51MkumOJTtw3j1gvNLmIfhQBGBMi

From the stacks: “I, Robot’

i robot

The 2004 Will Smith movie “I, Robot” was on TV tonight. We caught a glimpse of it and my son asked about it. He’d seen most of it before, he said, but wasn’t familiar with the story.

I went to the bookshelves in another room and pulled down my copy of Isaac Asimov’s story collection, first published in 1950, about robots and humans in the near future.

My copy was published by Fawcett Crest in August 1970, when I was almost 11 years old.

My son seemed surprised that I still had books from when I was that young. I’m not quite sure how to take that.

The cover price on the book was $1.25.

 

Paperback reader — for now, anyway

I don’t have any memory of the first paperback book I bought. But I have many memories of the paperbacks I’ve loved.

Sitting in the school cafeteria reading Stephen King. Becoming lost in “The Hobbit” and “Watership Down.” Finding myself transported to another time with Edgar Rice Burroughs. Expanding my consciousness with Ray Bradbury, Harlan Ellison and Hunter S. Thompson.

While I’ve read some of my favorite authors and their stories in other mediums, the paperback will always be the format through which I solidified my love of books.

My first few paperbacks cost about 60 cents. Because I don’t buy as many paperbacks anymore — yes, this is another of those “I’m part of the problem” posts — I’m startled to see how much mass market paperbacks and trade paperbacks cost now. Nevertheless, I still buy them. My copies of “Girl with the Dragon Tattoo” and “Girl Who Played with Fire” are in paperback, as is “Devil in the White City” and others.

The photo above is of a homely bookshelf, tucked away in a spare bedroom in my house. It’s ugly as sin, the result of some cobbling-together my dad and I did 30 years ago. But it’s the home to most of my paperbacks. Dean Koontz and Robert Heinlein and John Varley and other favorites live there.

I love paperbacks.

So it was disheartening but inevitable to read the Crain’s New York Business article, “Trade paperbacks no longer worth the paper,” which notes that, with the rise of e-books, the publishing industry is pondering the future of paperbacks.

Paperbacks — specifically trade paperbacks here, but mass market paperbacks too, I’m sure — aren’t selling very well anymore. Sales were down 18 percent in recent months, even while e-book sales are up 8 percent. Electronic books are now 20 percent of sales for major publishers, notes the article, which was linked to on Twitter by publishing industry expert Sarah Weinman.

My point here is not to bury e-books — I’m for anything that promotes and perpetuates the reading of books — but to mourn the loss of paperbacks, if it comes to that.

The Crain’s article quotes a couple of people who say that trade paperbacks could be gone within a few years. Mass market paperbacks could follow, I suppose.

I can’t turn back the hands of time or reverse the flow of progress and wouldn’t want to do either. But I can’t help thinking, as we’re swept along in the current of change, about all the things that get lost along the way.

Used bookstores. The traditional platform for new authors. The cheap, fast read. The 10 cent paperback box at rummage sales, home of a million good stories.

Going, going …