Tag Archives: self-publishing

I come here not to bury the mass market paperback, but to praise it

This is sad news. Not nearly as sad or despairing as much of what we see in the news in recent years, but sad nonetheless.

The mass market paperback is dead.

This might not surprise some of you who react, “Yeah, I know, I haven’t seen one in a bookstore in a while,” or “What is a mass market paperback?” For those young enough that they don”t remember the mass market paperback, I’m fearful you’re reading this past your bedtime.

Publishers Weekly likely broke the news to most of us who remember mass market paperbacks – I’m going to refer to them as just paperbacks pretty soon now, for expediency’s sake – in a December article that noted that the ReaderLink company said it would no longer distribute mass market paperbacks. The format’s share of the market had dropped dramatically over the past couple of decades as larger-format paperbacks, sometimes referred to as trade paperbacks, and ebooks had usurped the market that had been dominated for many decades by mass market paperbacks.

Paperbacks had been the format of choice for much of the 20th century. They were less expensive than hardbacks but more cheaply made and thus less durable. But they had an ease of use, a convenience and an aura that were hugely appealing to most of us who were buying books in the last few decades of the past century. In 1966, the Beatles released a single, “Paperback Writer,” that ironically but lovingly paid tribute to the format. You didn’t hear the Beatles singing about their desire to be a hardcover writer, did you? No you did not.

As many know, paperbacks – measuring about 4 inches by 7 inches, just the size to fit in a pocket so you could always have a book at hand – were introduced before mid-century but might have become the hottest book trend ever in the 1940s and 1950s, continuing that hot streak into the 1960s and 1970s.

Paperbacks went to our workplaces, where they were handy to read on our lunch hour. They went on our commutes, where they occupied many a train and bus rider. They went to school and war in backpacks and pockets. They went everywhere, in part because of their convenient size and in part because they were so incredibly inexpensive to buy. I just looked at one of my oldest and most rare paperbacks this morning, a copy of Harlan Elliison’s “Rockabilly” from 1961. The cover price was 35 cents.

The vast majority of paperbacks I bought in the late 1960s and 1970s were priced at 65 cents, 75 cents, 95 cents. Paperbacks I bought into the 1990s were still only a few dollars, inexpensive compared to hardcovers and large-format trade paperbacks that, in my buying experience, were confined to scholarly or pop-culture works about movies, TV shows and comic books. At least that’s what still fills my bookshelves. I recently noted my copy of “The Marx Brothers at the Movies,” a 1975 Berkley trade paperback of a 1968 hardcover original, cost me just $3.95.

I have hundreds of books. Some are of recent vintage but the majority date from the 1960s to the 1990s. Among people my age, that’s probably not uncommon. Paperbacks entertained and informed us. Some of my favorites are early Stephen King novels and short story collections, the work of Robert A Heinlein and Ray Bradbury and Dean Koontz.

And I wasn’t alone. Publishers Weekly says 387 million mass market paperbacks were sold in 1979, compared to 82 million hardcovers and 59 million trade paperbacks. The 1975 movie tie-in of Peter Benchley’s “Jaws” sold 11 million copies in its first six months

Publishers Weekly notes that the paperback began losing its share of the market with the growing popularity of trade paperbacks and ebooks, the latter of which boomed in the early 2000s. And of course the shrinking number of bookstores – a trend which has, happily, reversed course – further eroded paperback sales.

Folks who’ve read this site before know I’m a fan of bookstores, especially used bookstores, and they’ll forever be a place to find books in all formats, including the once-beloved paperback, also known as the mass market paperback.

That’s where you’ll find me, looking to recapture a little of a past that’s quickly disappearing.

Filling the void in indie publishing? Is that possible?

I won’t pretend to sum up the weird state of small publishing here. If you’re been following the world of indie and small publishing, you know that 2025 has seen some small imprints go out of business – in some cases leaving authors unpaid – and others purport to try to fill that void.

I’m not sure that Constellate Creatives’ publishing arm, Constellate Publishing, the enterprise I’m affiliated with, will fill that void. For one thing, we can’t be all things to all people.

But as we started Constellate’s venture into editing – developmental editing and copy editing — and publishing and marketing a few months ago, it became obvious that somebody needed to be around to step in and catch a few worthy projects. Or maybe juggle chainsaws.

It’s making for a 2026 I’m really excited about. Constellate Publishing will publish my novel SEVEN ANGELS but there’s a diverse lineup of books on tap for the first two quarters of 2026, including a book of mindful self-help, a book of poetry, my novel and two by Jill Blocker, a reissue of her WHAT WAS BEAUTIFUL AND GOOD and her new novel, HAPPILY AFTER EVER. The latter is what’s increasingly termed a “new adult” book and will appeal to readers post-YA in their reading interests.

I’m proud to have noticed that every book besides mine is written by a woman and even mine has a cast of woman as protagonists.

And note the slide I’ve posted above: Constellate Creatives is offering editing, publishing and marketing services, or some combination of those, and at socially-responsible fees based on the regional wage in each writer’s local economy.

Some of us love to edit copy and help with developing your work. Others (raises hand) love marketing. Yes, I’m weird like that. We can’t promise that PR about your book will land on large market-share sites like KTLA, where our news release announcing our slate for the first half of 2026, was picked up. But we’ll be pitching your work and you won’t have to deal with the dreaded marketing.

There’s a button somewhere on the CC site that will lead you to a free consultation. We might be able to answer some questions for you.

https://constellatecreatives.com/

Am I telling you to self-publish your novel? Well …

Okay, this post comes with SO MANY caveats.

It’s very, very early in this process.

A few random sales can prompt big movement among the lower reaches of Amazon’s sales chart. Believe me, I’ve seen this with our four true crime books, which were published by History Press.

And ultimately this won’t put a lot of money in my pocket or, if you follow this path, yours. We didn’t become writers to make money, did we?

But today I checked the sites selling my novel THAT OCTOBER – Bookshop, Barnes & Noble, Powell’s Books and Amazon among them – and was surprised to see that on Amazon, the book was marked with a “#1 New Release in Teen & Young Adult Law & Crime stories” label.

On the mobile Amazon, this:

A red banner. As opposed to a Bruce Banner.

So I don’t know any more today than I did yesterday about how my book is doing or will do, before or after its June 1 publication date. (That’s five days away as I write this.)

But it looks like it hasn’t hurt to self-publish the book, in paperback, through Ingram Spark.

I can’t tell you what to do. Your scenario is not like mine. I’m a guy who doesn’t have years to take the traditional publishing route. I hadn’t really thought about self-publishing until last fall, when my friend and editor Jill Blocker, who had self-published one language edition of her great book WHAT WAS BEAUTIFUL AND GOOD, suggested I might want to consider it. Jill did all the heavy lifting and my friend and artist Sara McKinley created an incredible cover that has sold at least as many copies of the book as the promise of what’s between the covers.

So should you self-publish? Maybe. There’s no doubt there’s much more prestige in being published by an indie or small press, not to mention a big publishing house, compared to self-publishing. Some people will always look on self-published books as “vanity” books. That doesn’t bother me at all.

I hope you like THAT OCTOBER. I don’t expect to make much, if any, money off it. I encourage you to buy it (the ebook version is coming) or borrow it from your local library. Libraries do a lot of society’s heavy lifting, and I would be thrilled if you read it or any of my books through a library,

But I will say I’m not, not encouraging you to self-publish. This is working so far for me.

If there’s any questions I can answer, look me up on BlueSky or on my Facebook page, which is called, in a blindingly brilliant move, Keith Roysdon author.