Tag Archives: fiction

Social media and selling books

You think that guy looks insufferable there, wait until a few more weeks pass. You’ll be sick to death of him.

My 1984-set crime novel THAT OCTOBER publishes June 1. It’s available now for pre-order on the usual bookselling sites, although I encourage you to purchase it through the least harmful to society one.

I hope you like the book. The authors who were kind enough to read it and give me some comments that I could blurb seemed to like it, citing the 1980s nostalgia content and the twists and turns of the plot.

Although THAT OCTOBER is self-published, there’s nothing especially straightforward about marketing a book these days. Unless you’re a huge author, you have to flog your book to potential readers. That’s usually done through social media.

There are a lot of authors who innovate in how they market their books. Some include odd tidbits they came across while researching and writing their book, and I’ll probably do some of that. Some authors post recipes true to the time period or story. Others, notably Beau Johnson, make and post creative videos to publicize their work. Beau’s videos are hilarious and effectively promote his books, including LIKE MINDED INDIVIDUALS, which continues Beau’s multi-book storyline of anti-heroes who punish the worst criminals on Earth.

Since social media is important to promoting our books, it’s especially tricky to do so in a manner that doesn’t promote some of the worst humans around, including the owners of the former twitter and Facebook and related platforms.

I don’t spend a lot of time on the former twitter anymore, mostly just to check on friends who still post there as opposed to a slightly more “clean hands” site like BlueSky. For the past week, I’ve tried to observe a week-long boycott of Facebook-related platforms, breaking that only to note a rare earthquake in East Tennessee and a Mother’s Day post about my mom, who left us nearly 20 years ago.

But I’ll continue to post on my author page on Facebook to publicize my writing. It’s not a decision I’m entirely comfortable with, but Facebook is still a place where people go, and authors are expected to have a social media presence there.

Anyway, god go with you in the next few weeks (months? years?) as you see me posting here and on social media to promote THAT OCTOBER. I hope you tolerate me and I hope you like the book.

‘Jesus Land,’ a poignant memoir from a friend and fellow Hoosier, headed for the big screen

The bright young faces in this photo belong to David and Julia.

The bright young faces in this photo are of Julia and David as portrayed by Ella Anderson and Xavier Jones.

My friend Julia Scheeres’ 2005 memoir, “Jesus Land,” is being made into a movie. If it’s anything like Julia’s book, the movie – directed by Saila Kariat – will be poignant and harrowing and heartfelt and, yes, controversial. Julia’s memoir is routinely banned because she tells the truth about the fundamentalist Christian life.

I’ll give you the shorthand version of why we should all care about “Jesus Land,” and why you should read Julia’s book and see the movie when it comes out. First, a little background.

Julia and I grew up in Indiana at about the same time. In the 1980s. I lived in Muncie and she lived in the Lafayette area. Her parents were abusive religious fundamentalists – my family was Baptist but never abusive when I was growing up. Julia’s parents ended up sending Julia and David to the Dominican Republic to a teen concentration camp run by an Indiana church.

I didn’t know Julia until about 20 years ago, when she contacted me from her home in California to ask if that church was undergoing a rebirth in Indiana.

I spoke with Julia and other survivors of the church gulag and, along with a small group of reporters and editors, wrote extensively about their experiences and the modern-day church and whether it was still sending, at parents’ expense, kids out of the country to hellholes, where they were abused and made to work.

I disappointed Julia back then because my editor at the time was so afraid of upsetting the church and the local chamber of commerce that they gutted our stories.

Julia’s “Jesus Land” had come out the year before, and it told the story better than we could have anyway.

Julia and I became friends – we never met but kept up to date on each other’s families and kids on Facebook – and I wrote about “Jesus Land” again in 2021, when I interviewed Julia for an article about fundamentalist groups that were pressuring Indiana schools to ban the book. It’s something that Julia has grown accustomed to: “Jesus Land” is among books regularly banned because it dares to tell the truth about the religion-based “troubled teen industry,” and how there’s money to be made by pseudo-religious organizations that incarcerate “troubled” young people.

The two of us also spoke while I was working on, shortly after that time, another story about money flowing to the troubled teen industry in Indiana. Julia encouraged me to pursue the story and read drafts of it, which I worked on on a freelance basis for more than a year. Ultimately, the cowardly editors of a major newspaper spiked my story but kept all my research – legal documents, video depositions, reports – and, a year later, did their own story. It remains a very bitter end to my newspaper career.

I’ve moved on from those disappointments to other forms of writing, and Julia has moved on in spectacular fashion: She’s written and published two more books, and now “Jesus Land” will move from the realm of New York Times bestseller to big-screen film.

Julia and David’s story, so movingly told in “Jesus Land,” will find a whole new audience.

Julia, always gracious and kind, was the first person I thought of when I thought of writers who could read my new 1984-set crime novel THAT OCTOBER. I hoped she would appreciate its story of Indiana teenagers grappling with injustice and forces beyond their control. Her comments about the book are prominently displayed on the back cover.

Thank you, Julia. I’m so happy for the movie version of your book.

Just like starting over – with a new novel

When I was looking for an image for this post, I was tickled to find the one above, illustrating an instructional video posted by InterDidacta.

I thought it was perfect because this is the first time I’ve worked on a new novel since spring 2023, when I finished THAT OCTOBER.

It’s not just because THAT OCTOBER is close to being self-published that I’m starting a new one.

I’m starting a new novel – after flirting with the idea of writing another non-fiction book, my fifth following four true crime books – because, as I’ve noted here, I’ve changed my daily writing habits. I’m still writing most days, non-fiction articles for sites like CrimeReads and others, but I’m not writing as much short fiction as I did in 2024, for example, when I sold or placed more than a dozen short stories to several sites and anthologies. I’ve got more stories out there in the ether, stories I’ve subbed and haven’t heard back about, and another couple that have publish dates later in 2025.

And while I’ve got something to keep me busy, the urge to write fiction, especially some particular stories and characters, is still there.

So it’s a good time to write a new novel. I’m going to incorporate characters from some of my recent fiction, including SEVEN ANGELS, which won the 2021 Hugh Holton Award for Best Unpublished Novel from Mystery Writers of America Midwest, as well as some characters who have shown up in some other stories AND a bunch from a series of novels I wrote 20 years ago.

I’m posting here to help keep myself accountable. After I reach a promising point in these notes, I’ll turn them into a chapter-by-chapter outline. (I’m a committed plotter but I make changes and add and subtract chapters as I plot and write.)

So hopefully I’ll be motivated to keep going and update here occasionally.

The “how to type on a keyboard” video is more basic instruction than I’ll need, I think, but I’ll for sure remember that I’m starting new on this one, so baby steps will come first.

Some honesty for you: Self-publishing my novel THAT OCTOBER and rethinking short story writing

A quick update to start things off: My editor and I pulled the trigger on THAT OCTOBER the other day, uploading the book for self-publishing. What’s next? An electronic proof, then a print proof, then ARCs, then the electronic edition and getting the book in front of as many people as possible.

Writing the book felt easier and more straightforward than self-publishing, it seems. But we’re pushing forward with the book after some technical red flags about the cover. We think it’ll be okay.

Uploading the book came within the same 24-hour period of getting my latest short story rejection. I don’t think I’ve placed more than a short story or two so far in 2025, after a good year in 2024 with about a dozen short stories sold or accepted. One of those has a very long lead time and will be published on December 21, 2025. In the meantime, I’ve got several stories out on submission that I haven’t heard back on.

So it felt like a good time, frankly, to reassess what I’m doing with my writing.

I’ll continue to write pop culture pieces for CrimeReads – my latest, about men’s adventure magazines of the 1950s-1970s, was published today. I’ll have other non-fiction pieces out there too.

But as much as I loved writing short stories – and there’s no doubt it’s a thrill to see them accepted and published – I’m not going to chase every call for submission I see anymore. I’m going to write short fiction more strategically, and I hope to make good on my one 2025 writing goal, besides getting THAT OCTOBER out in the world: targeting the biggest – and most competitive – markets with my short fiction.

This will let me focus my remaining brain cells on the most important tasks I can take on.

And it’ll free up some time to work on my next crime novel.

I haven’t written a novel since I finished THAT OCTOBER in 2023. I’ve got two previous novels that I might revisit, but I want the thrill and enjoyment of writing something new – which will have the added benefit of letting me throw some characters I created for unpublished novels as far back as the early 2000s into the mix.

So I’ll update y’all here, of course, as well as socials like my BlueSky account and my author page on the accursed Facebook.

It’s a good time, with everything in chaos, to exercise a little control over what I’m doing.

I think we can all agree that exercising some control over what we can control these days is a good thing.