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Instagram, Facebook running explicit porn in ads

Screenshot

I’ll say this at the top: I’m not an anti-porn crusader.

I think pornography is, on its own, a perilous thing for some people to consume. I think there can be enormous harm done to people, particularly women, who appear in it and are exploited for it. That being said, online porn, like any kind of sex work, can be financially beneficial to women, especially if they control every step of the process and make money from it.

But I think you could say – and this will come as no surprise to anyone who knows me or follows me on social media – I am an anti-hypocrisy crusader.

And yes, for my own little hypocrisy declaration, I am on social media, including Instagram and Facebook. I think the latter, much like modern-day Twitter, has done a lot to spread lies and disinformation that have ultimately hurt this country and our democracy. I’m on social media to promote my work and the work of friends (although the effectiveness of social media has never been great).

Having issued all those disclaimers, I’ll say that I was surprised recently to notice that Instagram in particular (and fellow Meta platform Facebook also; I don’t know about Threads) is running ads that include hardcore sex footage.

I’m not talking about the “I’ll be your AI girlfriend” ads that run on those platforms. Those are insulting (“I’ll never say no,” all those pretty pixel princesses coo) to everyone concerned but they’re not what I’m talking about here today.

I’m talking about explicit ads, usually popping up between Instagram stories, that are marketing something, I’m not quite sure what (I know that advertising fails if you don’t remember what product the ad is advertising) but this is a “click this link” medium, not a “hop on your Schwinn and pedal down to the corner sin store and ask for it by name” medium. And I didn’t click on any embedded links. So I’m not quite sure what they’re advertising. Pornhub or something? Dunno.

The screenshot at the top of this piece I have heavily cropped so you can’t see the bottom of the screen and its graphic depiction of oral sex. As for the top half, is that actress Sydney Sweeney? I wonder if she’s aware she’s used in porn ads?

But the fact that IG in particular is running ads with graphic sexual content when it bans that content among its users is hypocritical to say the least.

One account I know, for a genuinely legit artist and model, has to blur out her nipples in photos she posts. Yet IG users could conceivably see, after they see one of her IG stories, completely explicit sexual activity.

Even after seeing repeated examples of these ads – and yes, I’ve forever broken my algorithm in doing this research – I couldn’t quite believe what I was seeing. But I found a couple of news articles from 2025 that reported about the graphic ads, including a piece from Le Monde. “Thousands of pornographic ads go unmoderated on Facebook and Instagram” is the headline. (I’m not linking because most of the article is behind a paywall, but a cursory search found it.)

I’m very explicitly NOT calling for action or any kind of boycott of Meta social media platforms, especially Instagram and Facebook, that are running these ads. But I think people should know that Meta has two sets of standards: one for its users, who must toe the line over content, and one for its advertisers, who can follow an “anything goes” practice.

What’s the moral of the story? A friend of mine who has in the past placed ads on Instagram for legitimate, mainstream brands notes that the Meta platforms have been painstakingly trivial in their criteria for and criticism of said ads.

So I guess the bar is lower when it comes to the many, many dollars that can be made.

To nom-de-plume or not to nom-de-plume? Too late for me!

Every once in a while, I’m taken aback when a writer who I kinda thought I knew isn’t actually who I thought they were. I’m not talking about any kind of betrayal here, dire or otherwise. I knew them only as a pen name and didn’t realize that fact.

There are a lot of worse identity crises out there, such as what happens when you deadname someone. But I still get surprised when Facebook suggests I send a friend request to someone and I don’t recognize the name but I know the face.

I realize, stupidly, belatedly, that they publish under a pen name.

I am, unfortunately, 50-some years past the time I could have used a pen name. That’s because in a very small circle of people, I’ve been known since I was in high school. That’s when my first article, under my byline, was published in the newspaper. I haven’t been out of print since 1977.

And when you have an unusual last name like mine, you’re pretty easy to find. Remember the days we were all listed in phone books, no less city directories? (The latter, if you don’t remember them at all, were phone book-style directories that let you look someone up not only by name but by address and, in reverse-directory style, by phone number. And when you looked them up, it told what they did for a living. I’m not sure city directories were any worse than the many ways you can find out about someone now, but they were handy tools for newspaper reporters and probably nightmarish for everyone else.)

(I literally remember using the city directory to find people who, according to court records, might have been victimized by a corrupt judge, some willingly. It made for some awkward conversations when someone came to the door, let me tell you.)

So I’ve never been able to take refuge in anonymity. I know this was frustrating for me and for my family, particularly when someone would call on our home phone – remember those? – to give me grief about something I’d written.

My relative high profile, as compared to people who didn’t work for a newspaper, led to some pretty awkward moments. Sometime I’ll recount one for you over a beer or coffee. You might throw your drink in my face when you hear it, though.

Anyway, it’s too late now for me to adopt an anonymous personna like the superhero the Question, pictured above. Moving to another state has given me some relief from running into people I wrote about, though.

If I get that kind of “hey, it’s that guy” notoriety again, maybe I’ll start wearing a full-face mask and fedora.

October – actually THAT OCTOBER – arrives a month from today

I promise I won’t give you a daily countdown, but how could I resist a nice round period of time like one month?

On June 1, my 1984-set crime novel THAT OCTOBER will be available. My editor Jill Blocker and artist Sara McKinley and I have really reached the finish line in this self-publishing journey – don’t all journeys have finish lines? – and all that remains now it to get the word out.

The paperback is available for pre-order on various sites now. Before June 1, we should have the electronic version available also.

I’m doing a couple of talks back in my hometown of Muncie, Indiana – inspiration for the city of Middletown, where THAT OCTOBER takes place – in June. although I don’t expect that to be of interest to many of you unless you’re in the Muncie area or somewhere in the Midwest with a lot of time on your hands.

In the next month, I’ll tell you a little about THAT OCTOBER and the world when it takes place: A time when high school students should have been spending all their time thinking about dates, football, seeing the biggest movies – “The Terminator” was new in October 1984, and “A Nightmare on Elm Street” would come out within a couple of weeks – MTV and Halloween.

Instead, the six high school friends in THAT OCTOBER are thinking about the murder of one of their classmates and the taking of another.

And they don’t understand why the adults in town seem unconcerned or, at best, evasive when the friends urge them to DO SOMETHING to solve their friend David’s murder and bring Lee Ann home.

Jackie and Michael, new siblings in a blended family, and their friends Sammi, Toni, Elmer and William push forward with their own investigation, which follows a trail rooted half-way around the world, in a time before any of them were born.

I’ll share a bit more as we move forward. I hope you come along for the ride.